There’s no doubt that the world of marketing is changing. Those of us who have been around the industry for a few years know that marketing buzz is now around marketing automation, social media and ROI. Long gone are the days where marketing was about ‘simple’ things, such as promotion, brand and getting a name out there.
With this blog, we’ll be posting about our experiences marketing in today’s social media-savvy, budget-conscious, content-rich, lead generating environment. We intend to share best practice, examples of ‘do’s and don’ts’ and we’ll ask for your feedback on what we see in our day-to-day marketing lives.
Feel free to comment. Say hello. Let us know what your views and experiences are.